PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- “Google Analytics” that provides information on how users find and use the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, company, billing address, shipping address, email address, phone number and purchased product information. We refer to this information as “Order Information.”
THIRD PARTY PAYMENT PROCESSOR
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services; and
- Other related business activities.
We use the Device Information that we collect for legitimate business purposes, such as, but not limited to, risk mitigation and fraud prevention (in particular with respect to your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we use Moneris as the payment gateway to process credit card transactions. You can read more about how Moneris uses your Personal Information here: https://www.moneris.com/en/legal/privacy-notice/.
The Personal Information we share with third parties may be transferred to and maintained on servers or databases located outside of your province, country or other jurisdiction where the privacy laws may not be as protective as those in your location.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use best practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe to various geographic locations, including, but not necessarily limited to, Canada and the United States.
When you place an order through the Site, we may maintain your Order Information for our records unless you ask us to delete this information.
PERSONAL DATA SECURITY
Western takes reasonable steps to protect your personal data in an effort to prevent unauthorized access, use or disclosure. Despite these measures, Western cannot fully eliminate security risks associated with personal data. No method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at TheFourthr@uwo.ca or by mail using the details provided below:
100 Collip Circle, Suite 105, London, ON, N6G 4X8, Canada